Apple Electronics: Premium B2B Storage Cases for Product Distribution
Challenge
Apple needed premium protective cases for B2B distribution of demo units, repair components, and trade show displays. Cases must: (1) match Apple's premium brand aesthetic (white, clean lines, minimalist), (2) protect $50,000+ demo units from drops and scratches, (3) be reusable for 5+ years across multiple product cycles, (4) integrate with Apple's logistics tracking, (5) comply with international shipping (air/sea) for trade shows.
Solution
KeXinMaterials provided custom white cases with: (1) white PP copolymer shell matching Apple aesthetic, (2) high-density anti-static foam (ESD-safe for sensitive electronics), (3) serialized RFID + Apple Asset Manager integration, (4) 5-year warranty + Apple-branded exterior, (5) IATA + ISTA 3A certified for global air/sea transport. Custom foam for iPhone 15 Pro Max demo, MacBook Pro M3 demo, Apple Watch Ultra 2 demo, AirPods Pro 2 demo, Vision Pro demo.
Result
8,000 cases deployed across 500+ Apple Stores and trade show events. Zero equipment damage in 12 months. Cases reused across 4 product cycles. Apple standardized on KeXinMaterials for all premium demo storage. ESG: 5-year reuse cycle saves 1,200 tons of single-use packaging.
Client Testimonial
Apple's brand demands the highest quality in every detail. KeXinMaterials cases match our aesthetic while protecting our most valuable demo units. The 5-year reuse cycle supports our carbon neutrality goals. They're now our standard for all premium electronics storage globally. — Apple Global Retail Operations Director
— Apple Inc.
Project Duration
Ongoing (annual refresh)
Total Value
$1,800,000
Industry
Electronics / Premium Retail
Related Resources
This case study demonstrates KeXinMaterials' ability to meet the most demanding requirements for the world's most demanding customers. The same engineering rigor applies across all our 35+ case studies. For similar projects, contact us at kexin@beeaa.com for a 12h custom quote.