Shiseido: Japanese Cosmetics Marketing Sample Cases

Challenge

Shiseido is a global Japanese cosmetics leader with $10B+ revenue and 120+ countries, with brands including Shiseido, NARS, Clé de Peau, IPSA, ELIXIR. They need cases for marketing sample sets, retail display materials, and event kits transported between design centers, brand boutiques, and global events. Cases must: (1) match Shiseido red brand color, (2) survive 200+ flights/year, (3) protect $30,000+ retail displays, (4) integrate with Shiseido supply chain, (5) be reusable 500+ cycles for ESG.

Solution

KeXinMaterials provided cosmetics-grade cases with: (1) IATA + IP54 + IP65 compliance, (2) PP copolymer with Shiseido red brand color, (3) custom foam for skincare sets, fragrance bottles, retail displays, (4) serialized QR + Shiseido supply chain, (5) 500+ cycle rating. Custom foam for Shiseido Ultimune, NARS Orgasm, Clé de Peau The Serum, IPSA Time Reset, ELIXIR skincare launches.

Result

1,500 cases deployed across 120+ countries. 18 months zero display damage. 100% Shiseido brand compliance. Shiseido standardized KeXinMaterials as a qualified cosmetics case vendor.

"Shiseido operates 120+ countries with strict retail brand color standards. KeXinMaterials cases have proven Shiseido red color consistency and 500+ cycle reliability. The serialized QR tracking integrates with our global brand boutique logistics. They're our standard cosmetics case. — Shiseido Global Retail Operations Director"

— Shiseido Company, Limited

Related Resources

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