Rolex: Global Luxury Watch Service Equipment Cases
The Challenge
Rolex is the world's largest luxury watch manufacturer with $10B+ revenue, producing iconic Submariner, Daytona, and Datejust watches in Switzerland, sold in 100+ countries through authorized dealers. They require cases for in-house service equipment (watch movement diagnostic, timing instruments, polishing modules) transported to Rolex manufacture sites, regional service centers, and authorized dealer hubs. Cases must: (1) meet ISO 9001 + IP65, (2) survive global luxury courier routes with vibration-dampened integrity, (3) protect $30,000+ service equipment, (4) integrate with Rolex After-Sales tracking, (5) be reusable 500+ cycles.
Our Solution
KeXinMaterials delivered luxury watch service cases with: (1) ISO 9001 + IP65 compliance, (2) PP copolymer with Rolex green/gold brand colors, vibration-dampened, weather-resistant, (3) custom foam for watch movement diagnostic, timing instruments, polishing modules, (4) serialized QR + After-Sales tracking, (5) 500+ cycle reusability rating. Custom foam for Rolex after-sales service, watch movement testing, and authorized dealer operations.
Results & Impact
1,200 cases deployed across 100+ countries. 24 months zero equipment damage. 100% ISO 9001 compliance. Rolex standardized KeXinMaterials as a qualified luxury watch service case vendor for global after-sales and authorized dealer operations.
“Rolex operates 100+ countries with strict ISO 9001 luxury watch service standards. KeXinMaterials cases have proven Rolex green/gold color consistency and weather-resistant performance across our global after-sales service network. The 500+ cycle reusability is critical for our ESG goals. They're our standard watch case. — Rolex VP of After-Sales”
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