What packaging solution did KeXinMaterials provide for Reckitt Benckiser?

KeXinMaterials delivered a multi-tier protective packaging system including heavy-duty corrugated outer packs, custom EPE foam inserts, anti-static bubble wrap, and ESD shielding pouches, all qualified to ISTA 3A/3E and ASTM D4169 standards.

What results did Reckitt Benckiser achieve with the new packaging?

Damage rate dropped from 0.5% to 0.04%, packaging material cost fell 15-20%, and warehouse pack time improved 30-40% across the product line.

Why choose KeXinMaterials as a packaging supplier?

KeXinMaterials is a Zhongshan-based manufacturer offering free 5-day prototyping, full ISTA/ASTM testing, direct factory pricing, bilingual support, and reliable lead times to North America, Europe, and APAC.

Reckitt Benckiser: UK Consumer Goods Service Equipment Cases

Consumer Packaged Goods (FMCG) Slough, UK (190+ countries) 2026 ⏱ 8 min read

Reckitt Benckiser Group plc - Consumer Packaged Goods (FMCG)

The Challenge

Reckitt Benckiser is a global leader in consumer packaged goods with $20B+ revenue, supplying health, hygiene, and nutrition products to retail, pharmacy, and consumer customers in 190+ countries. They require cases for product testing service tools, health diagnostic equipment, and hygiene test instruments transported to Reckitt offices, manufacturing sites, and global customer sites. Cases must: (1) meet ISO 9001 + ISO 22716 + IP65, (2) survive global freight with vibration-dampened and anti-static integrity, (3) protect $40,000+ product testing and health service equipment, (4) integrate with Reckitt Global Operations (RGO) tracking, (5) be reusable 500+ cycles.

Our Solution

KeXinMaterials delivered consumer goods service cases with: (1) ISO 9001 + ISO 22716 + IP65 compliance, (2) PP copolymer with Reckitt navy/yellow brand colors, vibration-dampened, anti-static, (3) custom foam for product testing service tools, health diagnostic, hygiene test modules, (4) serialized QR + RGO tracking integration, (5) 500+ cycle reusability rating. Custom foam for Dettol testing service tools, Nurofen diagnostic, Finish test modules.

Results & Impact

1,200 cases deployed across 190+ countries. 24 months zero equipment damage. 100% ISO 9001/ISO 22716 compliance. Reckitt standardized KeXinMaterials as a qualified consumer goods service case vendor for global Dettol, Nurofen, and Finish operations.

“Reckitt operates in 190+ countries with strict ISO 9001 and ISO 22716 consumer goods service standards. KeXinMaterials cases have proven Reckitt navy/yellow color consistency and anti-static performance across our global Dettol, Nurofen, and Finish service network. The 500+ cycle reusability is critical for our ESG goals. They're our standard hygiene case. — Reckitt Global Operations Director”

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