Procter & Gamble: Product Launch Sample Transport Cases
Challenge
P&G launches 50+ new products annually across categories. They need cases for product samples, marketing materials, and demonstration units transported to retailers, trade shows, and consumer events globally. Cases must: (1) survive retail and trade show handling, (2) be branded per P&G sub-brand (Tide, Pampers, Gillette), (3) integrate with P&G's supply chain, (4) be reusable 200+ cycles, (5) meet sustainable packaging goals.
Solution
KeXinMaterials provided launch-grade cases with: (1) PP copolymer with recycled material, (2) custom foam for product samples, demo units, marketing materials, (3) serialized QR + P&G supply chain, (4) 200+ cycle rating, (5) 30-50% recycled material. Custom foam for Tide, Pampers, Gillette, Oral-B, Olay, Head & Shoulders product samples.
Result
4,000 cases deployed across 180+ countries. 18 months zero product damage. P&G standardized KeXinMaterials for all product launch transport. Multi-year MSA extension confirmed.
Client Testimonial
P&G launches 50+ products annually across 180+ countries. KeXinMaterials cases protect our product samples and demonstration units through retail and trade show handling. The 30-50% recycled material supports our Ambition 2030 sustainability goals. They're our standard launch case. — P&G Global Packaging Director
— The Procter & Gamble Company
Project Duration
Ongoing (multi-year MSA)
Total Value
$1,400,000
Industry
Consumer Goods / FMCG
Related Resources
This case study demonstrates KeXinMaterials' ability to meet the most demanding requirements across industries. The same engineering rigor applies across all our 65+ case studies. For similar projects, contact us at kexin@beeaa.com for a 12h custom quote.