Chanel (Paris) · Luxury Cosmetics · France
OEM Case for French Luxury Cosmetic Brand: A real case study of Chanel (Paris) (Luxury Cosmetics, France). Challenge: Chanel wanted a premium Fragrance Travel Case for their flagship No. 5 line. Cases must convey luxury (sub-$50 price point for the case itself, sold for $200+ retail), include custom foam for 3 fragra... Solution: Full OEM design service by KeXinMaterials. Velvet-lined interior, gold-foil embossed Chanel logo on case exterior, custom-cut foam for 3 specific bottle sizes, magnetic closure. 8-week development cyc... Result: First run sold out in 6 weeks. Chanel reorders 10,000 units per quarter. Featured in Vogue and Harper's Bazaar as best travel case for luxury fragrance. 60,000+ units sold over 3 years....
Chanel wanted a premium Fragrance Travel Case for their flagship No. 5 line. Cases must convey luxury (sub-$50 price point for the case itself, sold for $200+ retail), include custom foam for 3 fragrance bottles (50ml, 100ml, 150ml), and have velvet-lined interior. Required French luxury aesthetic.
Full OEM design service by KeXinMaterials. Velvet-lined interior, gold-foil embossed Chanel logo on case exterior, custom-cut foam for 3 specific bottle sizes, magnetic closure. 8-week development cycle. 10,000 cases for the first run.
First run sold out in 6 weeks. Chanel reorders 10,000 units per quarter. Featured in Vogue and Harper's Bazaar as best travel case for luxury fragrance. 60,000+ units sold over 3 years.
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