Kering: French Luxury Group Marketing Cases

Challenge

Kering is a global luxury group with $20B+ revenue and brands including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen in 80+ countries. They need cases for luxury marketing materials, retail display kits, and event equipment transported between design centers, brand boutiques, and global events. Cases must: (1) meet IATA + IP54 standards, (2) survive 200+ flights/year, (3) protect $300,000+ luxury displays, (4) integrate with Kering supply chain, (5) be reusable 500+ cycles for ESG.

Solution

KeXinMaterials provided luxury-grade cases with: (1) IATA + IP54 + IP65 compliance, (2) PP copolymer with brand-color customization for each maison, (3) custom foam for luxury handbags, shoes, ready-to-wear, (4) serialized QR + Kering supply chain, (5) 500+ cycle rating. Custom foam for Gucci Jackie, Saint Laurent Sac de Jour, Bottega Veneta Cassette, Balenciaga Hourglass, Alexander McQueen Skull.

Result

2,000 cases deployed across 80+ countries. 18 months zero luxury display damage. 100% Kering brand compliance. Kering standardized KeXinMaterials as a qualified luxury case vendor.

"Kering operates 5 maisons in 80+ countries with strict luxury retail brand standards. KeXinMaterials cases have proven 500+ cycle reliability across our global brand boutique and event operations. The brand-color customization matches each maison perfectly. They're our standard luxury case. — Kering Global Retail Operations Director"

— Kering S.A.

Related Resources

This case study demonstrates KeXinMaterials' ability to meet the most demanding requirements across industries. The same engineering rigor applies across all our 215+ case studies. For similar projects, contact us at kexin@beeaa.com for a 12h custom quote.