Hasbro: Global Toy & Entertainment Service Equipment Cases
The Challenge
Hasbro is the second-largest toy and entertainment company in the US with $6B+ revenue, owning Transformers, My Little Pony, Nerf, Play-Doh, and Magic: The Gathering brands, sold in 100+ countries. They require cases for in-house service equipment (toy safety testing, quality diagnostic, paint calibration modules) transported to Hasbro production facilities, distribution centers, and global brand support hubs. Cases must: (1) meet ISO 9001 + IP65, (2) survive production site routes with vibration-dampened integrity, (3) protect $3,000+ service equipment, (4) integrate with Hasbro Quality Operations tracking, (5) be reusable 500+ cycles.
Our Solution
KeXinMaterials delivered toy service cases with: (1) ISO 9001 + IP65 compliance, (2) PP copolymer with Hasbro blue/white brand colors, vibration-dampened, weather-resistant, (3) custom foam for toy safety testing, quality diagnostic, paint calibration, (4) serialized QR + Quality Operations tracking, (5) 500+ cycle reusability rating. Custom foam for Hasbro production service, toy testing, and global brand support.
Results & Impact
1,300 cases deployed across 100+ countries. 18 months zero equipment damage. 100% ISO 9001 compliance. Hasbro standardized KeXinMaterials as a qualified toy service case vendor for global production and brand support operations.
“Hasbro operates 100+ countries with strict ISO 9001 toy service standards. KeXinMaterials cases have proven Hasbro blue/white color consistency and weather-resistant performance across our global production service network. The 500+ cycle reusability is critical for our ESG goals. They're our standard toy case. — Hasbro VP of Quality Operations”
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