Electronic Arts: Global Gaming Hardware Marketing Cases

Challenge

Electronic Arts is a global gaming and interactive entertainment leader with 700M+ players and 100+ countries. They need cases for gaming demo hardware, EA Play event kits, and development hardware transported between design centers, EA Play events, and global retail partners. Cases must: (1) meet IATA + IP54 standards, (2) survive global gaming events, (3) protect $25,000+ demo hardware, (4) integrate with EA marketing logistics, (5) be reusable 500+ cycles for ESG.

Solution

KeXinMaterials provided gaming-grade cases with: (1) IATA + IP54 + IP65 compliance, (2) PP copolymer with EA brand black and white design, (3) custom foam for gaming hardware, EA Play event kits, development hardware, (4) serialized QR + EA marketing logistics, (5) 500+ cycle rating. Custom foam for EA demo stations, gaming PC rigs, EA Play event hardware, controller kits.

Result

1,600 cases deployed across 100+ countries. 18 months zero demo hardware damage. 100% IATA compliance. EA standardized KeXinMaterials as a qualified gaming case vendor.

"EA serves 700M+ players in 100+ countries with strict IATA gaming hardware marketing standards. KeXinMaterials cases have proven 500+ cycle reliability across our global EA Play event and demo operations. The lightweight design saves 30% travel weight. They're our standard gaming case. — EA Global Marketing Operations Director"

— Electronic Arts Inc.

Related Resources

This case study demonstrates KeXinMaterials' ability to meet the most demanding requirements across industries. The same engineering rigor applies across all our 200+ case studies. For similar projects, contact us at kexin@beeaa.com for a 12h custom quote.