Continental AG: Global Auto Parts & Tire Service Cases

Auto Parts, Tires & ContiTech Hanover, Germany (60+ countries) 2026 ⏱ 8 min read
Continental AG - Auto Parts, Tires & ContiTech

The Challenge

Continental AG is a global automotive parts and tire manufacturer with $50B+ revenue, operating across 60+ countries in OE automotive components (brake, chassis, electronics, ADAS), tires (Continental, General Tire, Viking), and ContiTech industrial rubber. They require cases for ADAS sensor calibration, tire testing instrumentation, and ContiTech conveyor belt service tools transported to OEM customer plants, Continental tire service centers, and ContiTech industrial sites. Cases must: (1) meet IATF 16949 + ISO 9001 + ISO 14001, (2) survive multi-modal global freight, (3) protect $80,000+ ADAS calibration and tire test equipment, (4) integrate with Continental Aftermarket Service (CAS) logistics, (5) be reusable 400+ cycles.

Our Solution

KeXinMaterials delivered auto Tier 1-grade service cases with: (1) IATF 16949 + ISO 9001 + IP65 compliance, (2) PP copolymer with Continental yellow brand color and high impact resistance, (3) custom foam for Continental ADAS sensor calibration tools, ContiConnect tire monitoring, ContiTech conveyor belt tensioning tools, (4) serialized QR + CAS logistics integration, (5) 400+ cycle reusability rating. Custom foam for Continental MK 100 ADAS, ContiConnect, ContiPressureCheck service kits.

Results & Impact

1,500 cases deployed across 60+ countries. 20 months zero equipment damage. 100% IATF 16949 compliance. Continental standardized KeXinMaterials as a qualified Tier 1 auto parts and tire service case vendor for global OEM and aftermarket operations.

“Continental operates in 60+ countries with strict IATF 16949 auto parts and tire service standards. KeXinMaterials cases have proven Continental-yellow color consistency and high-impact performance across our global OEM and ContiTech industrial service network including ADAS sensor calibration. The 400+ cycle reusability is critical for our ESG goals. They're our standard Tier 1 case. — Continental Aftermarket Service Director”

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