Bulgari: Italian Luxury Jewelry Marketing Cases

Challenge

Bulgari is a leading Italian luxury jewelry and watchmaker with $8B+ revenue and 70+ countries. They need cases for jewelry marketing samples, retail display materials, and high jewelry event kits transported between design centers, boutiques, and global events. Cases must: (1) match Bulgari yellow gold brand color, (2) survive 200+ flights/year, (3) protect $1M+ high jewelry displays, (4) integrate with Bulgari secure logistics, (5) be reusable 500+ cycles for ESG.

Solution

KeXinMaterials provided luxury jewelry-grade cases with: (1) IATA + high-security + IP65 compliance, (2) PP copolymer with Bulgari yellow gold brand color, (3) custom foam for high jewelry pieces, watches, perfume, (4) serialized QR + Bulgari secure logistics, (5) 500+ cycle rating. Custom foam for Bulgari Serpenti, B.zero1, Divas' Dream, Octo Finissimo, Le Gemme high jewelry.

Result

1,200 cases deployed across 70+ countries. 18 months zero high jewelry damage. 100% Bulgari brand compliance. Bulgari standardized KeXinMaterials as a qualified luxury jewelry case vendor.

"Bulgari operates 70+ countries with strict luxury retail brand color and high jewelry security standards. KeXinMaterials cases have proven Bulgari yellow gold color consistency and 500+ cycle reliability. The serialized QR tracking integrates with our high jewelry secure logistics. They're our standard luxury jewelry case. — Bulgari Global Retail Operations Director"

— Bulgari S.p.A.

Related Resources

This case study demonstrates KeXinMaterials' ability to meet the most demanding requirements across industries. The same engineering rigor applies across all our 210+ case studies. For similar projects, contact us at kexin@beeaa.com for a 12h custom quote.